Easy Concepts to Consider When Reusing Blog Material
How to get more done with fewer resources is currently a topic of discussion in the world economy. The reworking of blogs and various other types of content is among the most effective ways to generate extra content without incurring additional costs. Additionally, it enables you to double down on content that you already know to be successful.
I feel as though I’ve repeated myself a million times when I say that Content Marketing is a useful digital asset for a variety of reasons. Content of excellent quality can assist in the development of your image and reputation, the growth of traffic to your website, and the improvement of your conversion rate. Customers acquired through content marketing have a higher propensity to stay for longer periods and spend more money.
But there’s another reason why putting money into content marketing provides such a great return on investment: the fact that content could be redeveloped in a variety of different ways. Let’s take a look at a few of the most popular ways that content can be repurposed from blogs.
Construct an Infographic
Your blog entry may be a good candidate for conversion into an infographic if it includes a significant amount of data in the form of descriptive statistics, factual data, or other interesting information. Producing infographics requires a significant amount of work; however, this task can be quickly subcontracted to a specialized graphic designer. Infographics are an excellent investment because this kind of content garners a significant number of likes and shares on social networks. An infographic has a thirtyfold greater chance of being read than a text article does.
You can also employ infographics to improve your search engine optimization and drive traffic to your website by incorporating the URL of your site within the graphic itself and requesting that the owners of other websites share the graphic with a link to your website.
Organize It All Into an E-Book
It is possible that writing an ebook from the ground – up will appear to be a challenging task. On the other hand, if you’ve been blogging for a while, you possibly have enough informational posts on a single subject to turn it into a book when you compile it all together.
Each blog post lends itself well to being redeveloped as a chapter in a non-fiction book, and the majority of blog posts are ideally suited to be used in this capacity. You will most likely need to make some minor edits to your posts and include an introduction as well as a conclusion, but the amount of work involved will be much less than if you were writing a book beginning with chapter one.
After that, you have the option of self-publishing your book on Amazon Kindle to generate income or attract new viewers to your product and the content you produce. Do not assume that individuals won’t be prepared to pay for your work simply because it can be accessed without charge on the internet; this is a common misconception. When your content is well-organized and collected in a single location, rather than being spread out across multiple blog entries, where readers are forced to look for the details they require, your content becomes a more precious resource. You could also make it available as a lead magnet or a free copy in return for the user subscribing to your mailing list.
Copy and Paste Snippets Into Your Social Media Accounts
It may take a considerable amount of time and effort to convert your weekly blog posts into some other layout; however, there is another method of reusing your content that requires almost no time at all to implement.
If you find that some of your older posts still hold information that others would find useful, you can easily share them on social networks. The more current participants of your viewing public will see this content for the first time, and even those who have read it in the past will enjoy the opportunity to review posts on your blog that are helpful.
It’s a waste of your hard graft to publicize blog posts only once and then let them sit without further action. Instead, set aside some time at regular intervals to review them and make any necessary changes, and be sure to regularly share links to your older content via social media.
Establish a Podcast or Video
If you still haven’t come to accept the notion that video is the beginning of online content, you have probably had your head stuck in the sand for the past few years. According to a study conducted by Syndacast, more than half of the marketing executives surveyed concurred that video provides the best return on investment (ROI) of any kind of content. Furthermore, on average, one-third of the time spent online is spent video content. It is anticipated that this number will continue to increase as well.
The issue is that if you’ve never done anything like this before, entering the world of video may appear to be daunting. Either you aren’t sure what type of content will interest your viewers or you don’t know where to start. Both of these are common problems.
The obvious response to this question is to draw ideas from previously published material that has been well received. A blog article can be quickly reconfigured as an instructive video, or you could perhaps produce smaller videos to add to the post to explain specific concepts. Both of these options are available to you.
You are not limited to just uploading videos to YouTube; you can also create a podcast that features video and/or audio content that is updated frequently. This is an excellent way to strengthen the connection that you have with the audience you already have while also attracting new supporters from multiple channels.
Develop Additional, Independent Articles
Do you feel like you’ve run out of things to write about on your blog or that you’re getting desperate? Your earlier posts are a potential source of new thoughts and concepts. It’s possible that you touched on a subject that went far beyond the reach of the blog entry, in which case you could base an innovative content piece on that subject after you’ve brought it up. You could also investigate the topic by publishing a fresh set of blog posts that go into significantly more depth.
You should make it a habit to look at the analytics of your website to determine which of your posts were the most successful and the keywords that were used by people to locate them. This information can provide you with a clue that can guide you on the content that you should generate in the future.
For instance, if you have written a post regarding how to create a fantastic Facebook page and you have discussed Instant Articles, you may receive a few hits from individuals searching for details about Facebook Instant Articles. This is a clear indication that you ought to publicize a new post that provides more in-depth information about the capability of Facebook users to create instant articles.